Making Your Pre-Listing Package Show Professionalism

Real Estate 87

Making Your Pre-Listing Package Show Professionalism

Previous

Contents

Next

Kevin Wright

In the past, real estate companies would brand and promote you and clients would list their home with you, primarily based on the company's name. In this day and age, it's very different, as a real estate professional you need to brand yourself and establish professionalism and a reputation for quality service. A crucial part of branding yourself as a real estate professional is using effective marketing materials. By investing time into creating a professional Pre-Listing Package you will be able to use it over and over again for everlasting results.

I would advise that you have a company design a professional package. They will be able to design a quality package that professional, impressive and effective. Creating your own can be a hassle, time consuming and may not contain what's needed to close the deal. Remember, when you give a client a package, the information in it represents you as an agent. Giving a client a homemade or poorly made Pre-Listing Package detracts from your professionalism as a real estate professional. Sellers are most likely doing comparison-shopping with other agents, and if you have a package that is not professional or ineffective, then you have just lost the sale. If you don't provide a package altogether and another agent does, then you are losing a great deal of business. When designing your package be sure that the following is included:

1. Introduction / Cover Letter.

2. Agent Resume/ Profile.

3. Team Profile.

4. Marketing Plan. Sample Marketing Flyer. Comparative Market Analysis (CMA).

7. Charts and Graphs.

8. Testimonials / References / Track Record.

9. Information on Preparing Their Home.

10. Common Mistakes Sellers and Buyers Make.

11. Selling and Buying Process Flow Chart.

11. Aspects of Buying and Selling.

12. Questions to ask other agents.

13. Disclosures.

14. Personal Marketing Brochure or Business Card.

It is always good to remember that less is more. When designing a Pre-Listing Package make sure it doesn't contain too much information. The only thing the client wants to know is if you can get their home sold. The package should contain no more than 30 pages because clients don't want to read a novel they just want the facts and how you get homes sold. Including disclosures, such as the listing agreement for them to sign is a nice touch. It will give them ample time to review the disclosures. Sometimes the client may have the disclosures signed when you arrive if they are comfortable with the information contained in your package. I hope this information was helpful and that you incorporate these strategies into your real estate business. It will not only increase your sales and referrals, but it will allow you to give better quality service to all your clients. Good luck and much success!

Additional Real Estate Resources:

I’ve finally gotten around to adding this section to all of my articles due to the many private requests I’ve received over the years to recommend some of my favorite proven third-party real estate tools and products. Those of you who have followed me, and attended my workshops and seminars know that I’m a real skeptic when it comes to these things, and are familiar with my “results over reputation” mantra.

Still, feel free to review the links below. In my experience these products have consistently met or exceeded the ‘results’ and deserve the attention of those looking to get an edge. So far, I’ve found real competitive value in what these resources have to offer. If that ever changes, I’ll be the first to let you know. Now get out there and sell! Visit http://prelistpackage.com for more information

You can talk about... Making Your Pre-Listing Package Show Professionalism

Tags: • cover letter • tips • pre listing package •

• Pre-Listing Packages Provide The Advantage (listing tips)
• Benefits of using a Pre-listing Package (listing tips)
• 10 Marketing Tips For Realtors (marketing tips)

Previous

Contents

Next

• <a href="http://article-library.realestate87.com">Real Estate 87</a>
• <a href="http://article-library.realestate87.com/listing_tips">Making Your Pre-Listing Package Show Professionalism (listing tips); Real Estate 87 </a>

Privacy & DMCA Policy -- Sitemap
listing tips Making Your Pre-Listing Package Show Professionalism