Real Estate Agent Marketing Mistakes You Can Avoid

Real Estate 87

Real Estate Agent Marketing Mistakes You Can Avoid

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Kevin Wright

Real estate marketing doesn’t have to be expensive to be effective, but implementing this is critical. Is your marketing just not generating the response you want? Maybe you are doing these common mistakes.

Mistake 1: Talking too much or using too many words

It’s not what you say, but how you say it. It's a proven fact that people pay more attention to your attitude and your non-verbal communication than what you actually say. By mastering your verbal and non-verbal presentation skills you will give yourself the ultimate edge over the competition. Your listing presentation should be short and to the point while building rapport. Also people tend to scan, so they'll be turned off by wordy, e-mails and advertisements. Avoid falling in this trap by using salesmen like verbiage in your marketing materials. Well-designed Pre-Listing Packages can be a good solution: They provide much needed information, establish rapport and have been proven to guarantee listings.

Mistake 2: Irregular communication.

Repetition is key to building your presence and brand. How often should you contact your prospects? I suggest that you be consistent as possible. For example, this can be effective sending out monthly postcard mailings. The most important thing is to make your communications with clients consistent and recognizable.

Mistake 3: Leaving out your logo or trademark.

Logo or brand identification is one of the strongest marketing strategies you can use. For example, use of the word Realtor or your company’s logo on your marketing materials is powerful. Time, money and effort has already has been used to advertising this trademark so this is already branded in many clients minds.

Mistake 4: Not tracking results.

Any money you spend on marketing that you can’t justify is wasted money. One of the greatest ways to find out where your business is coming from is by using separate e-mail addresses or business number for each marketing piece.

Mistake 5: Pushy sales tactics

No one wants to be sold. People don’t buy from salespeople they buy from friends and people they feel comfortable with and trust. They want to be able to decide for themselves and reach their own conclusions. Give your prospective client choices and don’t be too pushy.

I hope that you take these tips and apply it to your real estate business. In doing so, you can grow your real estate business to new heights.

Additional Real Estate Resources:

I’ve finally gotten around to adding this section to all of my articles due to the many private requests I’ve received over the years to recommend some of my favorite proven third-party real estate tools and products. Those of you who have followed me, and attended my workshops and seminars know that I’m a real skeptic when it comes to these things, and are familiar with my “results over reputation” mantra.

Still, feel free to review the links below. In my experience these products have consistently met or exceeded the ‘results’ and deserve the attention of those looking to get an edge. So far, I’ve found real competitive value in what these resources have to offer. If that ever changes, I’ll be the first to let you know. Now get out there and sell! Visit http://prelistpackage.com for more information

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Tags: • reputation • seminars • workshops • marketing strategies • marketing materials • listing presentation • presentation skills • common mistakes • marketing mistakes • workshops and seminars • real estate tools • real estate resources • real estate business • pre listing packages • real estate marketing • real estate agent •

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